Imagine A World...
Imagine a world without waste. Where, worldwide there is an ethical, fair trade and zero waste garment & textile industry.
I would love to make our fast fashion, throw-away culture a thing of the past. And instead of having a cupboard full of things you hardly ever wear, each item in your wardrobe would have a specific purpose.
Everything would be made ethically, from long-lasting, sustainable materials and will last for 20+ years.
That's My Aim
And quality, contemporary design is what I'm after. Not a style you'll wear for a week or two but one you'll have for years. Whether you wear it every day or from time to time, I want it to be of service to you for ages!
Workmanship is very important too. That's why I have all my designs hand made by these super talented women at my ethical, fair trade workshop in rural India.
People Matter
My ladies in India do rely on getting orders from me, so as well as sending them my own designs for direct sales and wholesale to small boutiques throughout the UK, I also design bespoke items for small businesses and ethically minded entrepreneurs. If this is you and you'd like to discuss a project, please get in touch.
Our minimums are very modest and with things they way they are these days, I'm happy to help in any way I can.
Early 2020 was a disastrous time for my business and for India due to the lockdown rules.
In India the government didn't give a weeks notice to shut down. Not even a couple of days. On March 24th, they had 4 hours notice to close the workshop and go home and stay home.
At the end of March, I made a plan to help them by raising funds to help pay their wages while they are unable to work.
Here's what we did:
- I set up a Just Giving fundraiser where anyone concerned could donate to help our ladies.
- On May 11th 2020, Shona had her head shaved LIVE on Facebook while also raising funds by auctioning samples and current designs. Having your head shaved is an Indian tradition known as 'Tonsure': More details on the fundraiser...
- Between May and mid August 2020, we donated 25% of every online sale to our Indian fundraiser.
- We set up a new bank account so that people could donate directly (ie, not via Just Giving). We had a donations of over £2500 this way!
- By the end of August 2020, we had sent over £6500 to India. Thank you to everyone who helped!
Around November 2020, Pramilla, Masthanamma, Monica, Jyothi, Vijayakumari, Mala, Swathi, Sujatha and the whole workshop were finally back at work.
Find out more about what we're up to here:
From happier times: